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NOTA BENBE - english

NOTA BENE

Marketingové informácie - slovak version


Publisher: „Against the Stream“ Civic Association

Periodicity: monthly

Published on: the fist day of each month

Nubmer of pages: 36

Distribution: homeless people

Colours: 4 x 4

Price: EURO 1.40


Deadline: always on the 15th day of each month, December on the day 10.


Sales:
Average sales for 2008 – 37.000 copies/month

Sold in 19 towns in Slovakia:

Banská Bystrica,
Bratislava,
Čadca,
Kežmarok,
Košice,
Levice,
Lipany,
Malacky,
Michalovce,
Nitra,
Nové Zámky,
Piešťany,
Poprad,
Prešov,
Senica,
Trenčín,
Trnava,
Vranov nad Topľou,
Žilina


Contents:

• Actual social topics and events
• Observations from streets
• Interviews
• Reportages – local and abroad
• Life stories
• Culture
• Opinions
• Reviews

MML-TGI SR 2008 3.+4. quarter

Number of readers:
106.000 readers in Slovakia

Reach:
2,19 % of population of Slovakia

Readers gender
fem. 59,5%
masc. 40,5%

Age distribution of readers

14 - 19 years .............................. 6,7%
20 - 29 years .............................. 19,5%
30 - 39 years .............................. 18,4%
40 - 49 years .............................. 15,3%
50 - 59 years .............................. 25,6%
60 - 69 years .............................. 9,0%
70 - 79 years .............................. 5,5%


Education of readers

Elem. school ............................... 15,5%
Qualified/no final exam ............... 19,6%
Secondary incl. A/level exam ........ 54,9%
University ............................. 10,4%


Family status

Single .................................... 32,4%
Married ............................ 54,0%
Divorced .................................. 7,7%
Widower/widow ............................ 5,9%


Monthly net income of readers 1 EUR = 30,126 SKK

Up to 4.000,- SKK.. ...................... 16,8%
4.001 - 6.000,- SKK ....................... 0,7%
6.001 - 8.000,-SKK ........................ 10,8%
8.001 - 10.000,- SKK ...................... 10,7%
10.001 - 12.500,-SKK ..................... 9,7%
12.501 - 15.000,- SKK .................... 13,5%
15.001 - 20.000,- SKK .................... 16,9%
20.001 - 25.000,-SKK .................... 3,0%
25.001 – 30.000,-Sk ....................... 3,5%
30.001 – and more ........................ 6,5%
n. a. .................................. 8,1%


Size of settlement

Less than 1.000 inhabitants .......... 14,8%
1.000 - 4.999 inhabitants.............. 31,4%
5.000 - 19.999 inhabitants............. 10,6%
20.000 - 99.999 inhabitants ............ 29,4%
100.000 and more............................ 13,8%



Distribution of readers according to regions

Bratislava .................................. 17,8%
Trnava ...................................... 10,5%
Trenčin ....................................... 4,1%
Nitra .......................................... 11,4%
Žilina ............................................. 13,9%
Banska Bystrica ............................. 22,7%
Prešov ........................................... 16,3%
Košice ............................................ 3,3%




The folowing entities placed their advertisements also in our magazine:


Baumit
Človek v ohrození
Konto Orange
Kremnické gagy
Nadácia Pontis
Nadácia SPP
Sky Europe
Slovenské elektrárne Enel
Slovenská pošta
Únia nevidiacich
Unicef
Whirlpool




Contact person for advertisement:
Jaro Šipoš
0904 006 078
jaro@notabene.sk


Price list of advertisement




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